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Communicate our clients’ messages in the most strategic, creative and
effective manners possible.
Keep our clients informed of their image and treatment in the news media.
Counsel client management on financial, product, service, marketing, community, employee, and/or government issues that may become public and have an impact on the client’s image.
Plan public relations strategies and programs in concert with the client’s other promotional activities.
Ensure that PR programs maintain message consistency and are delivered in a credible fashion.
Make better use of resources and broaden the PR perspective.
Assist client’s executive management in developing closer relationships with business and opinion leaders.
Encourage the development of community relations programs.
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